PHP will call the service and send a message from the MySQL database, Ahchow said.

"The good thing about SMS is that it is instantaneous," he said. "SMS can take a 60-year old tradie and have him interact with Internet instantaneously."

When a job comes through that matches the criteria specified by the supplier, the system sends an SMS with a description and location of the job. The supplier then replies and if the consumer wants to receive two quotes the first two get sent through.

Ahchow said the biggest problem with SMS is the 160-character limit to work with, and although more information is sent in an e-mail and mobile e-mail is on the rise, few small businesses are using it.

Service Central also developed its own CRM system for its sales team.