Nimble

23.09.2011

The Social tab displays all the communications in your social streams, separated into sub-tabs that displays all activity, what's happening in each network, or focus on postings from an individual contact.

On both the Message and Social tabs, clicking on a person's name, handle or photo will display a widget with information about that contact, pulled from that social network. In addition, you can view messages and activities from Nimble, related to that contact. Depending on which social network was the source of the message, Nimble has various other options. For instance, if it is a Twitter message, you can click to Follow or Mention the person, Retweet the message, or import the contact into Nimble. If you choose to import the contact, Nimble will offer to merge it with any it finds in your database that appears to be a duplicate to it. In both the Message and Social tabs, you can also create and send status updates to any of your social networks. Unfortunately, scheduling of the updates is not yet implemented.

A current fifth tab is Deals, for tracking the status of your business interactions, sales and other dealings. However, in two months, Nimble plans to introduce a paid version, at which time the Deals tab will be removed from the free version, and will become part of the (paid) premium service. Nimble says that other premium application components will include integration with third-party widgets available from a soon-to-be-introduced Nimble App Store (such as for forms from or email marketing via MailChimp), and greater customization of the interface.

During our testing, we found Nimble exhibited issues related to known issues connecting with the Twitter API; the vendor claims that they are being solved. Growing pains notwithstanding, Nimble brings a whole new dimension to contact management, allowing a business user to develop a clearer overall picture of a client's or prospect's personality and needs, and to more effectively use social media to improve and grow business relations.