New York Times announces App Store, Web subscriptions

17.03.2011

Interestingly, The New York Times will toss in its All Digital Access plan to all of the print edition for no extra cost. Even the Monday-through-Friday subscription, which is just $15 per month, will get full digital access, which presents an odd savings loophole of $20 per month, as long as you don't mind getting a paper delivered to you every day.

Though the Times won't launch this plan in the U.S. until the end of the month, a limited subscription is available in Canada starting on Thursday. According to its on the new digital subscriptions, The New York Times says that it is using Canada as a test bed before releasing the digital subscriptions to its primary readership.

While The New York Times isn't the first publication to announce support for the new App Store subscription features, it's probably the most significant win for Apple so far. News Corp helped Apple usher in the feature in February with an all-new iPad-based publication, , though the app has suffered from poor performance and rumors of low subscription numbers in the face of high startup and production costs.

A handful of other publications hopped on board shortly after Apple made the subscription feature available to all developers, including , , and , though others have balked at Apple's high cut of revenue and lack of control over subscriber data. The addition of a powerhouse such as The New York Times may, however, add support to Apple's cause and convince some previous holdouts to give the service a new look.