Narayen that Adobe has set up partnerships with Intel, Comcast, Netflix and set-top box maker Broadcom to build and deliver Flash capability for home TV watchers. That lineup sounds impressive, but it doesn't include Sony and Samsung, two top TV makers.

Besides Flash TV sets, Narayen talked up Flash-enabled cellphones to the Times. Those would make it easy for video makers to serve the same content to computers, phones and living-room screens. Apple and other smartphone makers have balked at supporting Flash, in part because handsets still lack the processing power and battery life to handle it.

Still, it seems inevitable that Internet video will be watchable on any device with a screen. Companies that sell or deliver video won't want to support multiple formats. Competing technologies to Flash, such as Microsoft's and Apple's QuickTime, claim better video quality and other advantages. But Flash's ubiquity may make it the MP3 of Internet video -- it's less than perfect, but it plays.