Aside from the 'free-to-play' format, RAN Online also differs from most MMORPGs in content. The online fantasy game is set in a modern-day, 3D, oriental campus, where students have to defend their school against dangerous monsters. Besides selecting their school, players can choose to assume any of four fighting schools -- hand-to-hand combat, sword, archery, and qigong -- with each class using different martial art styles, attributes, weapons, and armor.

Tsao also noted the possibility of in-game advertising as a potential business for RAN Online in the Philippines, similar to Taiwan, where companies like Nissan, Nike, and Honda advertise.

'We're not looking at it seriously as a revenue stream for the meantime. We recognized the importance of first building a community of players,' he said.