New 'Freemium' Cloud Music Service Works on All Devices

14.09.2011

Other features of the service include access to song lyrics and the ability to create ringtones from songs.

Despite some attractive features, MyMusicCloud is entering a very competitive market. has its cloud music offering. It offers 5GB of free storage, with an additional 20GB if you buy an MP3 from Amazon's music store. Apple has its for users of devices in its ecosystem. Google has Google Music, which is still an , but has the potential to be a big player in the market. Even , makers of the Blackberry smartphone, is dabbling with cloud music, although its tepid offering has been pronounced by some critics.

Nevertheless, MyMusiCloud may be able to hit a sweet spot that its big time competitors may be missing. "Cloud storage and access of music files will become increasingly important to music consumers, and they are going to expect to be able to access these libraries on multiple devices," explained Mike McGuire, a research vice president with Gartner's Media Industry Advisory services.

"Enabling consumers to share their taste in music across their social graphs, coupled with the ability to drive incremental transactions from their social-network friends, is the type of alignment between online stores, consumer devices and online services that will be increasingly important for music-industry stakeholders and consumers," he added.

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