NetRegistry came third globally in a recent international evaluation ranking the quality of customer service of the world's 50 largest hosting companies, according to Bloch.

"The company's philosophy is that excellent customer service greatly assists our 250,000 SME customers embrace online business," he said.

"NetRegistry has direct access to vast numbers of SME businesses via fixed line, mobile, e-mail and Web property eyeballs.

"Our strategy is to acquire relationships with SMEs at the start of their online journey - buying a domain name.

"We then apply our proven skills in customer service to build trust and loyalty, gradually increasing the breadth of subscription services provided," he said.