The new regions will get content tailor-made for their tastes and cultural sensibilities, Netflix

"Over the last few months, our team has spent countless hours in the region learning as much as we can about how Latin Americans think about, and enjoy, movies and TV shows," wrote Rochelle King, vice president of user experience and design."We’ve licensed thousands and thousands of hours of feature films, classic favorites, gripping telenovelas, documentaries and kids shows we know you’ll enjoy."

The expanded coverage area could swell Netflix's customer base well beyond the current 25 million subscribers it already has in North America. But at the same time, the company is facing pressures such as Starz' its streaming-content agreement with Netflix, a pact that has delivered subscribers a large library of higher-profile Hollywood films and television series.

Observers have speculated that Netflix may manage to revive its relationship with Starz but at a significantly higher cost than the previous agreement.

Netflix also raised some customers' hackles recently when it announced a