The Quickflix platform has had to manage more than just growing customer numbers and new services though. With incorporation of its service into OptusNet, co-branded versions for Fairfax newspapers, the acquisition of online competitor Homescreen and the integration of Quickflix into Intel's digital home entertainment platform Viiv, the implemented .Net platform has had its share of challenges.

In particular, the migration of Homescreen's customers and DVD database was a significant hurdle the Perth-based company had to overcome. However, Hodge said the .Net framework eased the task of combining the subscriber base of Homescreen and Quickflix to more than 9000 users, and bolstering its DVD database to 19,000 titles on a single technology platform

"Apart from usual growing pains, the integration of Homescreen has been seamless," Hodge said. "The .Net platform has allowed us to support multiple brands such as Fairfax while allowing us to develop smartly, cost effectively and accurately to make it both user friendly for the consumer and us."

Customer feedback has driven Quickflix to maintain weekly updates to its service with the platform currently in its 130th build. Hodge said .Net allowed the company to make regular changes without jeopardizing the core structure of the platform.

"Our regular build cycles are symptomatic of how our service is evolving," he said. ".Net is perfect for us because it's a modular system which allows us to look at certain elements of the system and adjust them."