.Net is the right fit for Quickflix

For Australian online entertainment company Quickflix, meeting customer demands and the changing face of technology has required an intuitive platform and content system capable of keeping up with the ever evolving world of entertainment. And after launching its Web site and CRM on the .Net architecture three years ago, the company feels it's made the right choice.

"What's important for us as an online business is that we have a seamless interaction from the online consumer interface right through to the fulfillment centre and customer service," said Quickflix chief operating officer, Simon Hodge.

"Having a fully integrated system built on a single platform allows us to keep up with any changes or errors and update in real time. That's critical for a business to be successful."

Quickflix wanted a robust front and backend system that would be able to handle both a growing subscriber base and DVD library, while being flexible enough to incorporate Web sites for branded partners and expanding new business models.

Quickflix worked with its technology partner Change Corp., a Microsoft Gold Certified Partner, on the platform, which has evolved since its first prototype in 2003 to include customer registration, automated billing, an extensive catalogued DVD library, content management and behavioural profiling to assist customer rental choices. Change Corp. worked with Quickflix on development, from business analysis and technical specifications through to implementation and maintenance of the user interface.

"A scalable solution was always a must for us and Change Corp has been there to deliver," Hodge said. "We have a very close working relationship with the company which has helped us expand and the result you see is a combo of good tech capability and dedication to the customer."