While ABC TV is working towards implementing iview in HTML5 for cross-device compatibility, a has not yet been set for iview for Androids.

"In addition to this, there is the challenge of meeting the rapid changes in user behaviour for using two screens while watching TV, for mobile viewing when on the move and for wanting to share and recommend TV experiences with others," O'Donoghue said. "Also, with newer big screen televisions that are capable of very high resolutions and high-speed broadband facilitating HD video, there is also the considerable challenge of funding higher-quality video streaming via iview and our websites."

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