NASA, Booz Allen Hamilton find treasure in social networking

31.07.2009

“We want to be where everybody else is, we want to be part of the party, too,” said Jeanne Holm, chief knowledge architect at the NASA/Jet Propulsion Laboratory in Pasadena, Calif.

"Part of what we are looking at is what are the benefits internally [with social networking],” she said.

Those benefits now include accelerated peer-to-peer communication and problem solving, collective intelligence built by capturing knowledge from individual workers for re-use by others, and providing context to communication to help with decision making.

Holm wants to go from just one person working on a problem to perhaps thousands.

"The way people are sharing information now is through the social connections they are making and there is a lot of tacit knowledge there."