MySpace app dev platform still a work in progress

27.04.2009

"Thanks to all those things, developers on our platform are getting very good ARPU [average revenue per user], so they have a pretty viable business model for applications, which means they can continue to invest in growing their applications both in terms of user base and capabilities," Capiel said.

MySpace also plans to continue to extend the mechanisms for developers to communicate with end-users and engage them with their applications, an area in which he acknowledges the company erred on the conservative side at the beginning.

"When we came out with the platform, we held back a lot of functionality around that. We wanted to see how things were going to develop," he said. "The key thing is, the user will be in control of the type and amount of communication that comes to them."

For example, MySpace recently began testing a notification feature that lets developers generate custom messages from their applications.

In the coming 12 to 18 months, Capiel expects MySpace to continue to build tools specifically for its core audience of game developers, as well as to attract other types of programmers.