Which led to the finest and most direct compliment their work has ever received, I reckon. During a Q&A after one of my talks, somebody wanted to know “What font did you use? It’s like Comic Sans… except it doesn’t suck!”

See? Adding good, commercial fonts to your library is the easiest way to reap big dividends in any design project. It breaks people out of their usual “PowerPoint-default” trance and instantly adds a dash of Tabasco.

Ah: because the aforementioned Fine Men And Women Of Comicraft have hearts of pure sterling. Comicraft fonts are the result of careful labor by skilled professionals, and their prices tend to reflect that. Not a penny more than they’re worth, of course, but still, many folks can’t afford to pop $129 even for a non-sucky replacement for Comic Sans.

On January 1, however, the price of every font in the catalog drops to $20.10 for the whole day. One penny for every year since…well, let’s be non-controversial and call it “since year zero.”