The practices of the movie industry may be harder to adopt for music industry though, argued Gerrit Meier, chief operating officer of digital operations for Clear Channel Radio. People are already more used to renting movies, or paying to see them, whereas the idea of paying to stream doesn't seem worth the cost.

"I'm not sure subscription in itself is the right model. I think there are still a lot of other models that the business hasn't explored," said Julie Lee, executive vice president for business development and business affairs for the Vevo Web video service.

The IDG News Service