As a way to remedy such problems, Mozilla has designed a prototype of an Open Web App ecosystem, it says, noting that "this includes a system design, technical documentation and examples of what such a system would look like and work like." A offers further explanation.

Taking inspiration from the success of Apple's App Store, of course, Google has been working on its own as well. Mozilla also similar plans back in May.

"Supporting the needs of Web developers in their efforts to develop websites and apps that aren't bound to a specific browser and work across the Web is core to Mozilla's public benefit mission," Mozilla wrote back then.

Accordingly, an open Web app store should "exclusively host web applications based upon HTML5, CSS, Javascript and other widely-implemented open standards in modern web browsers - to avoid interoperability, portability and lock-in issues," it explained.