The IT giant Dimension Data announced its Global Cloud Partner Programme, aimed at large enterprise customers and service providers, such as telcos, that can rebrand IaaS to their customers.

The regional powerhouse Gen-i, meanwhile, announced an automation feature to its two-year-old ReadyCloud Service, which according to a spokesman boasts clients of all sizes.

While these resellers are theoretically targeting their services to different market segments -- with pricing for Gen-i starting at $650 for a standard implementation, for example -- they both offer consulting services, while creating a channel of their own, in the case of Dimension Data.

"There's a couple levels of disruption going on," says Leigh Jackson, Dimension Data's New Zealand group technology manager. "In the past, clients would either buy all their own infrastructure and create a service on top, and we're saying there's no need for a provider to have that capital outlay. Pay per use, sell it and make your margin that way."

Dimension Data introduced its global cloud partner programme, OneCloud, on July 25. The programme is being marketed to service providers, enterprises and business communities and is built on top of the 14,000-strong company's Compute-as-a-Service programme rolled out in February. Dimension Data's partner programme helps its resellers expedite the service and support its marketing.