Chiu also identified social gaming as a user experience enhancer. "Social gaming doesn't necessarily have anything to do with Facebook and gaming, but it allows a user to engage in something together with friends," he added.

Hennessy Mix--a location-based, AR-supported mobile app built by cherrypicks--is an app with a social gaming feature, according to Chiu. At 50 bars in Hong Kong, people can collect virtual stamps to win prizes by pointing the Hennessy Viewer downloaded to their iPhones at a Hennessy Mix coaster or the label of a Hennessy VSOP bottle. "A bar is a place where people socialize," said Chiu. "This feature of the Hennessy Mix app allows them to compete with friends on the number of stamps collected or being the first person to win a prize--this is what I mean by social gaming."

The app--winner of the best marketing smartphone apps (technology) award in the 2011 Hong Kong Marketing Smartphone Apps Popularity Contest--will also display one of the five interactive Hennessy Mix 3D AR visuals showing different ways to enjoy Hennessy VSOP when a user points the viewer to a coaster or a Hennessy bottle.