Mobile usage in Europe, US and Japan

08.10.2010

Comparatively 34.0 percent of mobile users in the US and 25.8 percent in Europe used their mobile browsers, with 31.1 percent in the US and 24.9 percent in Europe accessing applications.

Messaging methods also varied with Europeans displaying the strongest use of text messaging with 81.7 percent sending a text message in June, compared to 66.8 percent in the US and just 40.1 percent in Japan.

Japanese users exhibited the highest reach in the email category at 54 percent, while consumers in the US were most likely to use instant messaging services on their mobile (17.2 percent).

Social networking/blogs reached the greatest percentage of mobile users in the US at 21.3 percent, followed by Japan at 17.0 percent and Europe at 14.7 percent.

Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent).