'Sending a mobicode to a mobile phone offers many benefits, it is hassle-free with no paper to handle or misplace. It is also cheaper than printing or mailing tickets and coupons, and it allows the precise tracking of usage," Burgess explains.

Independent research shows that the next stage for mobile telephony involves ticketing through mobile phones and is currently valued at over US$95 million worldwide. It is expected to increase to $40 billion by 2009.

According to Mobiqa chief executive, Iain McCready, Mobiqa technology is fast becoming the de facto standard in mobile bar codes worldwide.

"With the addition of Mobicode in SA, we now have a presence in more than 28 countries on six continents across the globe."

Burgess says customers recognize the value in embracing this technology in order to meet their marketing and performance goals.