All of this fits with a continuing effort by the company to promote adoption of Lync by making it available wherever it can.

During the keynote, Koenigsbauer also interviewed customers implementing Lync, including Revlon and LA Fitness. Publicizing early adopters of Lync was cited by analysts as necessary for Microsoft to earn acceptance from a broader business base that might be skeptical about Lync's ability to replace their current voice and conferencing systems.

in Network World's Anti-malware section.