Now, Microsoft is hoping that its social search capabilities can become the the company needs in the battle against Google.

By offering its own growing social network, Google+, when trying to work with widely used offerings like Facebook and Twitter, analysts noted.

Microsoft, on the other hand, has strong relationships with both firms.

"Google needs to play more openly with Facebook as well as other social networking destinations, like Pinterest, Quora, Twitter and FourSquare," said Shimmin. "Google cannot afford to close its borders in defense of in-house solutions."

Zeus Kerravala, an analyst with Moor Insights & Strategy, said Microsoft advancing the social context of its search engine is a good move for the company right now.