Maybe RIM Should Stop Trying

21.10.2011

Plus, RIM says BBX will have increased support for Android applications. RIM says it will be very easy for developers to get their Android apps to run on BBX BlackBerrys. This may be a short-term way for RIM to play catch-up with other app stores, but it could be devastating in the long term. After all, why would developers want to become native BBX developers when they can just write Android apps that will run on the OS?

RIM also suggests that BBX will give BlackBerry a more "consumer-like" flavor--similar to what's in its competitor's platforms. Kagan says this is a big mistake.

"They shouldn't try to compete with Apple and Google," Kagan says. "They're going to lose. They've been losing over the last four years. They don't have the brand name in the consumer space, and they're going to knock their head against the wall until they die if they try to get a name there."

Follow freelance technology writer and on Twitter.