Mario Kart Wii is 2008's best-selling game worldwide

02.02.2009

While Japan's overall gaming software market in 2008 declined, it wasn't due to poor sales on any current-generation hardware platform. Instead, the decline in Japan was driven by the shrinking PlayStation 2 software market, which experienced a 46 percent decrease in 2008 based on units. According to Enterbrain, Inc., sales for Nintendo DS' Touch Generation software series was also slightly down in 2008.

Looking at the Japanese video game software market by console platform, each system (Sony's PlayStation 3, Nintendo's Wii, and Microsoft's Xbox 360) experienced positive year-over-year growth.

"Looking ahead to 2009, a string of star titles are lined up to hit the market, including DS's Dragon Quest IX: Hoshizora no Mamoribito," said Ricky K Tanimoto, Global Marketing Analyst, Enterbrain, Inc. "There are also big console titles scheduled for release in 2009, such as Monster Hunter 3 and Final Fantasy XIII -- leading us to anticipate the console software market will fuel sales of this year's gaming market."

The United Kingdom experienced the largest aggregate growth as well as category growth, with console software experiencing a 38 percent gain, and portable software increasing 6 percent. Growth in the United States saw console software growth of 22 percent and portable software growth of 2 percent.

"There are some incredible statistics within the Top Global Markets Report that highlight the differences between the three major markets in the world," said Dorian Bloch, Business Group Director, GfK Chart-Track Limited. "In fact, UK console videogame software units are more than double what was achieved in 2003, which just shows how fast the UK market has been growing. Because of this amazing growth and coupled with the downtown currently being experienced in Japan, the UK market has for the first time overtaken Japan as the No2 world market. Although still behind on revenue, the gap has narrowed considerably and it will be interesting to see how things develop during 2009."