I'm just back from attending the latest Macworld Expo in San Francisco, and the good news is that you don't have to wonder anymore. Apple is no longer pretending it is interested in becoming an enterprise player.

There were hints from previous events that, with Xserve, new disk arrays for storage, and Mac OS X as Unix in disguise, Apple was slowly and steadily tilting in the enterprise direction. This year's show put the lie to any such thoughts.

There were no Xserve, storage, or networking announcements from Apple this year, with the possible exception that CEO Steve Jobs said all Mac products will transition to Intel processors, which might tick off the fairly sizable group of Mac users in the scientific community who like the PowerPC chip just fine. Neither were there any major enterprise software vendors in attendance in support of the Mac platform, as there have been in the past.

Rather, Jobs was 100 percent focused on consumers, demoing new features in Apple's iLife '06 package, including iPhoto, iTunes, iMovie, iDVD, GarageBand, and the new iWeb for creating Web pages.

The only other vendor onstage was Intel, another company that has seen the light and is now targeting consumers in a major way. As part of a companywide reorganization in January, Intel formed the Digital Home Group to focus on developing consumer products.