The study reveals that the cost of a lost laptop varies greatly by industry. The top four industries with the highest average cost of a lost laptop are services, financial services, healthcare and pharmaceutical. The bottom four industries are manufacturing, consumer products, retail and communications.

Since the hardware costs don't vary much by industry, it's obvious that the data loss costs are the differential. In the cases covered by this study, the occurrence of a data breach accounted for 80 percent of the total cost. And while the average cost is just over $49,000, it's possible for actual costs to reach much higher if the loss involves a data breach of thousands of sensitive records.

One factor in the cost of a lost laptop is how fast the company discovers and reacts to the loss. The study reports that if a company becomes aware of the loss the same day it happens, the average cost is only $8,950. If it takes more than a week to discover the loss, the cost jumps to an average of $115,849.

There are many other interesting -- and some surprising -- bits of information in this study. (See the full report ) If your organization is looking for good statistics and other information to help you justify an investment in stronger laptop security measures, do have a look at this report.

As I mentioned, Intel Corporation sponsored this study, although Ponemon Institute conducted the research independently. Of course, Intel has a big interest in protecting lost or stolen laptops. Certain laptops powered by the Intel Centrino 2 chipset have a core set of technologies known as the the vPro technologies. One such technology is the Intel Anti-Theft Technology -- PC Protection (Intel-AT), which uses a set of programmable and interdependent hardware-based triggers and responses to identify unauthorized attempts to access encrypted data or the operating system. Third-party software products, such as those described below, can send signals to the lost laptop to disable it from use by unauthorized people.