The Nau Do Baarah scheme is applicable when products are purchased from LORDS (Logitech Registered Dealers). "The scheme is split into two levels. In level one, if the partner buys a combination of Internet Pro or Internet 350 that totals up to 9 units along with two units of either EX 90 or EX 100, the partner gets a NT200 (NewTouch Keyboard 200- USB) free. In level two, the partner can take home 2gm gold coin if the total number of Internet Pro or Internet 350 bundles is 11," said Subrotah Biswas, Country Manager, India & SAARC, Logitech.

As per the Nehle Pe Dehla scheme, if the partner sells a combination of any nine Logitech 2.0 Speakers and any ten Logitech 2.1 speakers, they get a NT200 free.

Nau Do Baarah, which started on October 1, will extend up to the end of November, while Nehle Pe Dehla will be on till November 15.

Logitech's channel eco-system has certain interesting flavors. This is because Logitech has now expanded its business offerings to categories like Notebook Essentials (Notebook mice, KB, webcam, USB Hubs, Stands, Audio-Hub), Console Gaming, Harmony Universal Remotes, iPod Speakers (Pure-Fi Series), etc. Products such as Pure-Fi Mobile, V450 Nano, V550 Nano, Driving Force GT, diNoVo Mini, Harmony One, Squeeze Box, S-530 Desktop, QuickCam Connect, new QuickCam series (E2500, E3500 and S5500) X-210 speakers, Premium Stereo Headsets are also redefining the company's retail landscape for accessories.

To empower its channel community, Logitech is re-defining its 'Merchandising Strategy' across all channels. The new strategy focuses on consumer experience and product familiarity. Logitech is continuously working on shop-in-shop branding, visibility and experience zones in retail outlets. "We strongly believe, that this would create an overall brand experience and consumer pull, which would further empower the channel to maximize gains from this brand," said Biswas.