Armed with real-time information updates, LG Electronics' sales staff is enabled with instantaneous decision making. "The time required to collate customer data has drastically reduced from a few days to a few minutes," says Prakash.

It has improved marketing, pre-sales and post-sales service capabilities of the company. Today, fast-moving models in specific markets are re-fueled according to demand. And LG knows what works in which market. "Be it Diwali or Dussehera, LG Electronics' forecast accuracy has improved by 50 percent to an extent when it's able to meet market demand even during seasonal spikes," he says.