Lately, Lanzi has been making a major shift away from native iOS apps and toward HTML 5 Web apps. It's a big move given all the existing iOS development work, but times are changing.

For starters, a trend called bring-your-own-device, or BYOD, is making its rounds at companies across the country. BYOD policies let employees use personal devices for work. A recent survey of more than 335 IT professionals, sponsored by enterprise software vendor MokaFive, found that 88 percent of companies had some form of , whether sanctioned or not.

Genentech doesn't have a BYOD policyyet. The company is actively considering BYOD in its future. If this happens, then Lanzi will have to deal with a flood of devices beyond iPads and iPhones. This will be especially true in the tablet space with newcomers such as the newly released , the upcoming , and the rumored iPad Mini. HTML 5 Web apps, of course, can be accessible from any device with a Web browser.

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It's also good timing that HTML 5 has matured nicely, having emerged from its heady "write once, debug everywhere" days. "From a feature perspective, HTML 5 Web apps are getting close to parity with iOS native apps," Lanzi says. "It makes a lot of sense to go down this road."