SMS can enhance processes by sending an employer a reminder SMS advising that their contribution payments are outstanding, instead of calling them.

For members, SMS can be used to confirm that their contribution payments have been made. From a communication perspective, SMS can be used to inform fund members, acquire new members, deliver performance results, manage relationships and build loyalty among members and employers.

TwuSuper marketing manager Melinda Primmer said the organization recently began sending information to members via SMS.

"The results were great. With a majority of our members working in the transport industry and highly mobile, the traditional marketing communication channels are not as effective at getting news across," she said.

"With SMS, we reach our members wherever they are, so there is a strong likelihood that members will read the messages we send to them."