The product features a set of technologies enabling users to collect and mash content from the Web as well as corporate intranets. New in version 6.2 is the ability to define RSS and ATOM feeds for any Web site or intranet so they can be used in a mashup, said Joe Keller, Kapow chief marketing officer and a former vice president at Sun Microsystems. RSS and ATOM join industry-standard APIs such as SOAP and REST that can be used to access data sources.

Mashups, which piece together applications out of Web content, are becoming enterprise-ready, Keller said. "I think the impact [of mashups] is they're moving into the enterprise and helping deliver applications in a fraction of the time and the cost that it takes to do it with other methods," he said.

Currently, the number of Web sites available to mashup makers is very limited, Keller said. Out of 108 million Web sites, there are only 374 APIs for building mashups, said Keller, citing industry figures. Kapow seeks to improve this situation.

"There's a long way to go to make all of the Web available to mashup builders," he said.

Mashup Server supports Web 2.0 technologies such as AJAX (Asynchronous JavaScript and XML) and Ruby and re-purposes Web-based application components into data access APIs. This is done using point-and-click techniques.