Clearer communication

New York-based OgilvyOne North America, the direct marketing arm of advertising company Ogilvy Group, plans to acquire an enterprise license for the Catalyze tool before the end of this year, said Jonathan Karpoff, senior partner and director of information architecture at New York-based OgilvyOne.

The company currently has three individual licenses for the software, he said. The number of developers using the tool will at least triple with the new license, he noted.

At the same time, Karpoff said OgilvyOne may soon integrate the Catalyze tool with Rational development, testing and quality assurance tools it is evaluating for purchase. Such an integrated system could dramatically lessen the number of communication mix-ups that routinely occur during telephone conversations between groups of users and development teams, he said.

The company has used Catalyze for the past year and a half to gather and manage requirements for the Web sites it builds for external clients. "It allows us to identify issues, conflicts, things that we and the stakeholders had not thought about previously," Karpoff said.