St. Paul, Minn.-based US Bank is consolidating its marketing analytics, CRM and business intelligence analysis and reporting tools into a single 16TB to 20TB data mart as it moves from a mainframe to a distributed environment, said Richard Martino, senior vice president of marketing information and research.

The company has completed the first phases of the project, adding consumer data to the consolidated data mart, Martino said. The final phase, rolling in data for the bank's commercial business, will be completed early next summer, he said.

US Bank is consolidating using SAS Marketing Automation tools; SAS Enterprise Guide, a client application that provides access to analytics; SAS Enterprise Miner data mining tools; and Information Builders Inc. business intelligence analysis tools.

The consolidated data mart should put a halt to the problem of different analysts getting different answers to the same question, he said.

Scott Radcliffe, director of customer life-cycle decisions at Sprint Nextel Corp., said his company is linking the Customer Intelligence CRM tools and SAS analytics tools to help reduce customer churn and boost revenue.