With online flight tickets taking off, Williams went on to automate the back-end administration systems at the carrier. Williams enjoyed his time at FlyBe and he describes the trend of airlines moving towards being able to sell their own tickets and trade online as the airline industry becoming a dotcom. "Airlines are not dotcoms, but they are not far off and everyone in airlines appreciates dotcoms," he says.

Having revolutionised FlyBe, a very similar airline wanted him in the IT pilot's seat. In 2005 Williams moved from Exeter-based FlyBe to Leeds-based , another regional budget airline. Jet2 serves the north of England with budget flights to mainland Europe. Once again Williams was tasked with creating a new airline reservation system and outsourcing the infrastructure and setting up new data-centres. The latter is a task he has performed a number of times in his career.

Williams is not shy about his high motivation levels as an IT director. "Throughout my career I have always wanted to work in organisations where there is more to do; the more challenged I am, the happier I am," he says.

He points out that FlyBe, Jet2 and Confused are rapidly growing organisations that are big enough to do things, but small enough to notice the change. "I prefer to work in organisations that are of a size and mindset where you can make a difference," he says.

He clearly enjoys his work and jokes that his wife wonders if he is having an affair -- with work. "I'm very proud of what I've done at FlyBe, Jet2, Confused and Gwent." he says.