The company claims its approach can save 10% to 15% in direct print costs, and another 5% to 10% in payroll savings. He adds that the database can be directed to comply with corporate mandates, such as doing business with minority-owned or woman-owned printers.

The InnerWorkings service also provides job-by-job cost reporting to show exact savings. The company, which has $10 million in annual revenue, counts Advanced Auto Parts, John Deere, ServiceMaster, Rent-a-Center, and Unilever among its clients.

Busky has no qualms about saying that InnerWorkings aims to take a chunk of this nascent managed services industry, in a step that he believes will revolutionize commercial printing. Overall, "is a wide open marketplace valued at $100 billion." he says.

It's also an arena that has proven attractive to Hewlett-Packard, Xerox and other heavy-hitters. that signaled their interest in moving deeper into managed print services for small-to-midsize markets.