Nicole G., a former user of Match.com who compares it to "a business school barbecue," was less sanguine.

"As soon as I heard the news, I e-mailed my boyfriend of three months, whom I met on OkC," she says. "We've had some ups and downs lately. My e-mail: 'Well, guess we should definitely stay together now, because Match.com just bought OkCupid.' "

PCWorld contributing editor Dan Tynan would never lie about his height. Okay, well once maybe. Enjoy a walk on the snide side at his humor site or follow him on Twitter: