Internal Oracle document details HCM software strategy plans

28.08.2012
Oracle is intent on taking an ample share of the increasingly hot HCM (human capital management) software market, and a new internal document describes its battle plan.

The , "Fusion HCM and Taleo: GTM [go-to-market] Strategy and Partner Playbook, is dated this month and lays out a detailed set of positioning statements for Oracle's technology, selling guidelines and scenarios and other information.

Oracle to purchase Taleo, which focuses on the talent management segment within HCM, providing applications for recruiting, employee orientation and learning. It is pairing Taleo's software with Fusion HCM, which handles core human-resources functions such as payroll.

The Taleo deal came shortly after rival SAP bought Taleo competitor SuccessFactors for $3.4 billion. And the competitive stakes got even more interesting this week it would buy Kenexa, which offers a number of HR-related applications, for $1.3 billion.

Software vendors are keen to build out an HCM business because the applications can potentially reach and be licensed for all employees in a company. In contrast, CRM (customer relationship management) software tends to be used mostly by sales and marketing departments.

Oracle's partner document explains how its software can be positioned as a full suite spanning many functional areas, as well as sold by individual modules.