"Customers are paying more attention to what they're buying and the associated price tags, but they're still buying," said Olds.

The fact that the PC market and the chip market are struggling comes as no surprise.

Late last month, industry analyst firm IHS iSuppli for the global semiconductor market based on slumping economic conditions and chip revenue. Analysts there noted that the worldwide chip market, which had been expected to grow by less than 3% for the year, is projected to decline by 0.1%

The downgrade for the chip market is relatively new, though.

In March, analysts at Gartner felt the industry was set for a solid turnaround this year, predicting that global computer chip revenue would reach $316 billion, a 4% increase over 2011.