While Intel may not dominate the chips running inside smartphones and tablets, it does dominate the cloud those devices connect to. Intel likes to point out that most of the high-end servers that power the Internet run the company's high-end chips, such as Xeon Phi coprocessors.

Perlmutter closed his keynote with the oddest demo of the day--a Coke machine with en embedded Intel Core i7 CPU. The vending machine had a large multitouch screen, integrated camera, and Wi-Fi. It's both a demo and Intel's attempt at illustrating the ubiquity of the Intel chip architecture and how much PC technology has become a commodity.

PCWorld's Tom Spring contributed to this report