"The word isn't completely out," said Cooper. "There's a lot more we need to do to explain how vPro is delivering on a business benefit and Intel is much more than just a microprocessor company.'

Intel's vPro is a remote management, security and energy efficiency suite designed to address what Cooper said are two of today's biggest IT concerns: energy consumption and IT support costs. He noted that just 13 per cent of incident reports in an IT shop actually require someone to go to the desk, but those 13 per cent represent almost half the cost. As well, he said energy efficiency now rivals performance as a user priority.

"Technologies like Active Management and the access security using virtualization, these things in vPro are designed to deliver a platform benefit directly to what IT shops say they need," said Cooper.