Dantuma tells MainStreet.com he isn't aware of any fraudulent purchases on his credit card as of yet, but that doesn't make the experience any less jarring.

"Just to see my name pop up on all these Web sites and to see all these articles written about it, it's just a little shocking," he says. "It'll make me think twice before signing up for anything else."

Bradd Dantuma's Blippy profile, suffice it to say, is no longer online.

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