What is the new community manager role that you see evolving in enterprises to manage these social tools? All the companies that consider implementing these [communities] are thinking about how to set up blogs, forums and RSS feeds. You need a responsible party to handle that. A community manager will help the leaders in the company or other employees learn how to blog, how to produce content in a wiki or how to create a podcast. If each person has to do this effectively on their own, that is wasted time. A community manager focuses corporate goals. It is a multidisciplinary role ... an information manager role that falls somewhere in between [IT and the business]. People will come from both sides.