Both packages were acquired to be part of IBM's recently launched practice, which aims to offer advanced computing and analysis capabilities to retail establishments. The company estimates the retail market could demand up to $20 billion in software by 2015.

"We're pretty confident this platform will be better than anything else out there," said Yuchun Lee, vice president and general manager of enterprise marketing management at IBM, who also was a co-founder of Unica.

Lee noted that most Web analytics software, such as Adobe's Omniture and Google Analytics, can track response rate, but no off-the-shelf software or services combine these results with customer behavior data into a single presentation.

"I think we're finally at the point where we can clean all this up with this release," he said.

The suite will be available as a service within the next week, Hayman said.