Pickup trucks are "notoriously" variable, and crucial details like the length of the truck's bed aren't included in the VIN (vehicle identification number), he said.

KBB is also focused on analyzing the large amounts of clickstream data its website visitors generate. Last year, AutoTrader.com bought KBB. Combined, the company's sites reach more than two out of every three online auto shoppers, according to Ingle.

Much of that clickstream data now resides in KBB's Adobe Omniture system, he said. KBB wants to analyze the information in order to find new monetization streams, but is anticipating it will need the extra space provided by the new Netezza appliance, Ingle said.

"We will outpace TwinFin soon, perhaps in the next year. One thing we're trying to do is stay ahead," Ingle said.

KBB moved to Netezza from Microsoft's BI (business intelligence) stack of technologies and evaluated Oracle's Exadata before settling on Netezza, Ingle added. While Exadata seemed like it would provide similar performance as Netezza, the latter won out due to lower cost and easier setup and maintenance, he said.