"A lot of times customers have treated imaging and printing like an afterthought," Douglas said. Managed print is all about stepping back and taking a more strategic and methodical look at how those documents are managed, he said.

The company has also expanded the availability of a program that guarantees savings for customers who sign up for its print services outside the U.S. Under the plan, HP assesses a company's imaging and printing environment and calculates the possible savings a company can realize using HP's managed services. If customers haven't realized the savings in a year, HP will make up the difference with a credit that can be used for their next printing services contract. The company has already signed up 100 customers since it launched that program, Joshi said.

The unit will be a part of the company's imaging and printing division, Joshi said. The company has pulled some personnel from the existing services division and has seen its services customer base expand since acquiring EDS.

HP has a strong presence in the printer market, and the expansion of services could help the company capture a larger share in the printer space, said Edward Crowley, CEO of Photizo Group, who was at HP's press briefing Monday. The increased level of focus on services could also benefit HP's enterprise customers, he said.