Cruz, however, did not give any more details about the upcoming launch, although he echoed similar statements by HP's U.S. storage unit that the new products are designed to 'simplify' storage-related tasks for users.

HP is reportedly spending US$20 million in a global marketing campaign promoting its new storage line. In the Philippines, HP competes with EMC and IBM Corp. in the storage segment market.

HP Philippines, meanwhile, is now putting a more aggressive marketing spin to its own information lifecycle management (ILM), even though rival EMC has been actively advocating ILM locally for a long time.