D'Artagnan Foods, an international fine foods purveyor, also has enthusiastic customers, many of whom are well-known celebrity chefs. So in order to help promote , its owner and founder, Ariane Daguin, a personality and chef herself, enlisted fellow chefs Daniel Boulud, Eric Ripert and Marcus Samuelsson (among others) to star in a series of how-to videos with her --showing food lovers how to recreate some of their favorite dishes, using D'Artagnan products (see ). To date, the videos have been very successful, helping to increase brand awareness and sales for the company.

10. . To advertise the fact that its food is fresh, not microwaved, created an titled "Microwaves Ruin Everything."

The video reached more than 1.5 million views on YouTube in only a few weeks, going viral faster than anyone anticipated. Soon after the video's release, sales jumped 8.5 percent. And while Moe's Southwest Grill cannot directly attribute that increase in sales to the video alone, the company believes it definitely contributed.

11. . While it's a good idea to work with a professional videographer or video production agency that knows what it's doing, if you don't have someone on staff, don't go overboard.

"Too many organizations feel compelled to produce Hollywood-grade corporate videos," says Ciampa. "Unless you're a luxury brand, most prospects not only don't care," they may be turned off by over-produced, overly slick videos. "Focus on great content and clear presentation while ensuring the proper lighting, audio and camera techniques. With this approach, you'll be able shoot more video much more economically," he says.