URLs

Unlike , you can't yet claim your URL within Google+. This may be connected to the fact that the company hasn't rolled out brand pages yet, but either way, you'll have to wait until you can start printing your Google+ URL .

Sparks Rankings

Sparks is Google+'s personalized content aggregator. Users can pick themes (such as cooking or cycle-cross, for example), and have content streamed to their profiles.

The SEO community is abuzz trying to decipher how, exactly, one would increase their chances of getting their content into Sparks. Some have speculated that the process is akin to getting on top of Google News pages. Barry Schwartz of posted a reply from a Google exec saying that Sparks is "still very much in flux and being further expanded and tuned." Therefore, the SEO community continues to wait.