So why did Hogarth choose Apple for its system? "Pure idleness," jokes Mark Rhys-Thomas, before adding: "this is the third facility we've built with final Cut and the technology has finally come of age. On a more practical level it's also Quicktime and Xsan."

But also it seems Apple's keen involvement with the company has been a driving force. "What's interesting is how you solve problems with a company like Apple," says Rhys-Thomas, "it's not the problem itself. It's how it gets solved."

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