The platform will be exclusively provided by Brightstar Corporation, a US-based supply chain solutions firm specialises in the providing customised distribution for the wireless industry.

Supply chain service platform

The new platform is expected to enhance the supply chain efficiencies to CSL's brands, 1O1O and one2free, and support its multi-branded strategy for CSL's corporate, business and mass customers.

Tarek A. Robbiati, chief executive officer of CSL, said: "This supply chain partnership agreement with Brightstar forms an essential part of CSL's multi-brand strategy. It improves our competitiveness and ability to quickly respond to market changes in the fast-moving and most competitive mobile market in Hong Kong."

According to CSL, Brightstar was selected for its ability to deliver real-time inventory transparency throughout CSL's operations and various retail outlets in the region.